Why do so many companies perform well for a period of time, and then lose their ability to outperform their competitors?


Why are great people, and access to resources, not sufficient for long-term success?

"The average lifespan of a company in the S&P 500 has dropped from 67 years in the 1920's to 15 years today"  

- Richard Foster, Yale University

1) They identify and address opportunities and solve them rapidly, and

2) they identify opportunities and capitalise on them faster than their competitors. 

Successful companies do only two things:

The problems and opportunities faced by organisations is often a function of their position on the lifecycle. 

In the human lifecycle, some problems are normal and some problems are abnormal. The same is true for organisations.

In the human lifecycle, normal vs abnormal problems are often easy to see. In the Organisational Lifecycle they are often opaque and hidden below the surface.

Understanding the organisational lifecycle, what is normal vs abnormal, and how to identify and resolve issues swiftly is the first step to creating a path for decades of success.

And why is it important to understand the lifecycle model? If you can predict what's ahead, you can proactively start dealing with tomorrows challenges, today. You will be proactive and not waste time and energy being unaware and unprepared for what you know is around the corner.

  • Founder and Chairman of the Board of The Adizes Institute (California, USA) 
  • A leading expert on modern management Author of 15 books translated into 24 languages 
  • Taught management at UCLA, Stanford, and Columbia 
  • Received 18 honorary doctorates from Universities in 10 countries

About Adizes

Serving 1,000s of orgs. in over 74 countries

Ranked as one of the top ten best consulting companies according to Leadership Excellence Journal

With clients ranging from startups to the Fortune Global 500

Including 12 national governments

Founder of the Institute: 

Dr. Ichak Kalderon Adizes

For over 45 years

Adizes has a long history in Australia, including being part of the 1983 Americas Cup win, and working with two of Australia's top ten billionaire family businesses over a number of decades. The Institute seeks to make it's concepts available to businesses of sizes across Australia.

Want to know more?

Request a call 

Want to attend an event?

We regularly speak at different events and also put on our own. If you want to come along and learn more, please follow the links below!

CEO, INS Career Management

William Cheung

Sophia Symeou

Business Performance Specialist

“I often think that there is very little new under the sun. What I love is how you have packaged all that is out there in a way that have just given me so many ah ha! moments

and given me a lifeline for a way forward for my company to move to “Prime”. Thank you.”

“Some of what was shown today are common concepts, but the way you demonstrate HOW you can actually use them in business and personal life is fantastic.

I was blown away”.

Don provides a different view of business that will leave you with new ideas and accessible strategies. Don shares his successes and failures, from building companies across four countries, mergers & acquisitions that went well and those that went rather bad. His case studies include:


1)  Founding and organically growing companies in professional services, technology and construction

2)  Purchasing a company for $750,000 that went on to make nearly $30 million in cash profits and was sold for up to $25 million (earn-out to be finalised).

3) Purchasing a $45 million company that had to be placed into liquidation two years later.

4) Raising capital from Angel Investors, Private Equity and listing on the ASX.


Don doesn’t shy away from the failures, and combines the Adizes concepts with these experiences to lay out the ingredients that lead to both the successes and failures, and what you can implement for yourself.

Don McKenzie | Managing Director, Adizes Australia

Culture has many different definitions, depending on who you talk to. Irrelevant of what your definition of culture is, we believe the outcome of a great culture is the ability to rapidly identify and resolve problems, and identify and capitalise on opportunities faster than your competitors.


So, how do you proactively create this culture in the face of day to day operational demands? How do you improve your culture and at the same time improve operational and financial performance?


Founders, Business Owners and Family Businesses

What additional factors can you evaluate during due diligence to increase your return on investment?


Once invested, what can you do to accelerate success whilst reducing risk?


Why do some investments seem like they are going to be incredibly successful, only to fall over?


How do you steer away from deals that have a high risk of failure even if the idea seems great in a growing market?

Will Adizes work for you?

Do you work with Founders, Owners or Investors? Learn new concepts you can use with your clients.

The most successful advisors help companies achieve success in two core areas. 1) Identify and address problems, and help to solve them rapidly, and 2) identify opportunities and help capitalise on them faster than their competitors. Are you interested in some new ideas and meeting new people?

The average lifespan of a business is getting shorter and shorter, and shifts in technology and customer demands seem to be happening quicker than ever before.


How do you keep your business nimble and successful? How do you keep growing your business whilst constantly reinventing it to stay ahead of the competition?


Business owners are often told to “work ON the business, and not IN the business”. How do you actually do that?


Professional Executives and Managers

Want to know more?

Request a call 

“Adizes’ insights cut straight to the heart of what it means to effectively lead and manage others.”

- Stewart Resnick, President and CEO, The Wonderful Company

“I’ve been using the Adizes method for over 40 years. It has been instrumental in our being able to grow our business during that time from

about $50 million per year to over $4 billion. The lessons of balanced management recognizing all the disciplines necessary in every organization,

regardless of size, have been a driving force in our success.”

- Tony Robbins, Peak Performance Specialist